Cerro is solely dedicated to the retail channel, particularly home improvement stores. This intense focus allows sector businesses to gain keen insight into the needs of customers – and consumers – within this niche market.
Sector businesses manufacture and distribute an array of do-it-yourself consumer products, including in the traditional core categories of building wire, low voltage residential and commercial wiring products. A streamlined approach to production and distribution offers sector customers the advantages that come from a single ordering, shipping and invoicing point.
Greater focus also yields greater innovation, spurring new product ideas that meet end-user needs while providing retailers with avenues to boost sales. Sector businesses also provide best in-class packaging that improves marketing opportunities for retailers and the shopping experience for consumers.